Every channel your store grows on.
One brain running them all.
9 AI-powered apps – ads, store, email, SEO, analytics and content – connected by one intelligence layer that sees what no single platform can. For less than the cost of four apps alone.
Nine channel apps, one suite
The platform layer
Ask your marketing anything from Claude, ChatGPT, Slack or Teams.
The contextual AI engine connecting every app – plus 20M AI tokens monthly.
Apps are useful.
Connected apps compound.
Every app makes the others smarter. This is what no single-channel tool can do.
Ads that know your margins
The Shopify connector feeds real product margins to Google, Meta, TikTok and Amazon – so bidding optimises for profit, not just ROAS.
Stop paying for free traffic
The SEO engine flags keywords you already rank for, and the ads optimisers recover the spend – the classic PPC/organic overlap, fixed autonomously.
No more bidding against yourself
Audience overlap between Google and Meta is detected and deduplicated, so two platforms stop competing for the same customer on your budget.
Email that reacts to everything
Klaviyo flows trigger from what actually happens across the stack – purchases, stock levels, ad performance – not just site visits.
Goosebumps Store, 90 days in
We didn’t know what we were missing until we saw it all together.
Running Goosebumps Store across Google Ads, Shopify, SEO, and Meta – each platform gives you its own view of the world. But none of them talk to each other. That’s the gap So What Labs fills.
It pulled our actual product margins from Shopify and showed us which Shopping campaigns were driving real profit, not just revenue. Turns out we were spending heavily on products that looked great on paper but had razor-thin margins. It also flagged that one audience segment was way cheaper to reach on Meta than Google. We tested it, and it was right.
The waste detection alone was worth it. When you connect all your channels, you start seeing money leaking in places you didn’t even know to look. Bidding on keywords you already own organically, pushing budget toward low-margin products, paying Google prices for audiences that cost half on Meta. So What Labs caught all of it.
Every other tool we’ve tried gives you more charts and more data. So What Labs is the first platform that actually tells you what to do next. We love it so far.
- Cut wasted ad spend they'd been blind to
- Discovered untapped growth opportunities no single channel could show
- Reallocated budget – better ROAS, less spend
- Saved hundreds of collective hours on manual analysis and reporting
£1,200 of apps. One honest price.
- All 9 channel apps plus MCP and So What Intelligence
- 20 million AI tokens included every month
- Founding price – locked in for as long as you subscribe
- Self-serve. Live in minutes. No credit card to start, cancel anytime.
Start free, cancel anytime. You see what the system finds on your own account before you pay for anything.
No Lock-InRecommended add-ons
Questions, answered
What exactly is included for £499/month?
All nine channel apps (Shopify or WooCommerce connector, Google Ads, Meta Ads, TikTok Ads, Amazon Ads, Klaviyo, Google Analytics, SEO, and AI Content Engine), plus So What Labs MCP and the So What Intelligence layer, plus 20 million AI tokens each month – enough for hundreds of AI-generated content pieces plus unlimited daily briefings and questions for a typical store.
Do I need all nine apps to get value?
No – connect what you have and the suite works with it. But the cross-channel intelligence gets stronger with every connection: two channels can catch overlap, five can see your whole funnel. Most stores connect ads, store, and email in the first week.
Will it make changes to my accounts without me?
Not until you tell it to. Everything starts in Simulation Mode – for 2-4 weeks the system logs what it would have done without executing anything. When you go live, routine actions run automatically, significant ones need your one-tap approval, and strategic changes stay human-only. Every action has full rollback.
What happens after the founding price ends?
Nothing, for you. £499/month is founding member pricing – lock it in now and it stays your price for as long as you're subscribed, even after the public price rises.
What if it doesn't pay for itself?
Start with a free marketing scan and see what the system finds on your own store before you pay anything. No contract, cancel anytime.
Your store, growing itself
Connect 2 channels. Get your Marketing Health Report in 48 hours. See exactly what the suite would find in your accounts – before you pay a penny.