Every channel your store grows on.
One brain running them all.
7 AI-powered apps – Google, Meta and Amazon ads, store, SEO, analytics and creative – connected by one intelligence layer that sees what no single platform can. For less than the cost of four apps alone.
Seven apps, one suite
Creative Studio
On-brand ad images, with video coming soon
The platform layer
The contextual AI engine connecting every app – plus 10M AI tokens monthly.
Apps are useful.
Connected apps compound.
Every app makes the others smarter. This is what no single-channel tool can do.
Ads that know your margins
The Shopify connector feeds real product margins to Google, Meta and Amazon – so bidding optimises for profit, not just ROAS.
Stop paying for free traffic
The SEO engine flags keywords you already rank for, and the ads optimisers recover the spend – the classic PPC/organic overlap, fixed autonomously.
No more bidding against yourself
Audience overlap between Google and Meta is detected and deduplicated, so two platforms stop competing for the same customer on your budget.
Every product on its best channel
Spend moves between Google, Meta and Amazon towards wherever each product sells most profitably, instead of three platforms each defending their own budget.
Goosebumps Store, 90 days in
We didn’t know what we were missing until we saw it all together.
Running Goosebumps Store across Google Ads, Shopify, SEO, and Meta – each platform gives you its own view of the world. But none of them talk to each other. That’s the gap So What Labs fills.
It pulled our actual product margins from Shopify and showed us which Shopping campaigns were driving real profit, not just revenue. Turns out we were spending heavily on products that looked great on paper but had razor-thin margins. It also flagged that one audience segment was way cheaper to reach on Meta than Google. We tested it, and it was right.
The waste detection alone was worth it. When you connect all your channels, you start seeing money leaking in places you didn’t even know to look. Bidding on keywords you already own organically, pushing budget toward low-margin products, paying Google prices for audiences that cost half on Meta. So What Labs caught all of it.
Every other tool we’ve tried gives you more charts and more data. So What Labs is the first platform that actually tells you what to do next. We love it so far.
- Cut wasted ad spend they'd been blind to
- Discovered untapped growth opportunities no single channel could show
- Reallocated budget – better ROAS, less spend
- Saved hundreds of collective hours on manual analysis and reporting
£1,193 of apps. One honest price.
- All 7 apps plus So What Intelligence
- 10M AI tokens included every month
- Founding offer: £349/month for your first 12 months, for sign-ups by 31 March 2027
- Self-serve. Live in minutes. No credit card to start, cancel anytime.
Start free, cancel anytime. You see what the system finds on your own account before you pay for anything.
No Lock-InRecommended add-ons
Questions, answered
What exactly is included for £349/month?
Seven apps (Shopify Optimiser, Google Ads Optimiser, Meta Ads Optimiser, Amazon Ads Optimiser, Google Analytics Engine, SEO, Creative Studio), the So What Intelligence layer, and 10M AI tokens each month, shared across every app including the images Creative Studio makes. Klaviyo Optimiser, TikTok Ads, So What Labs CDP and So What Labs MCP can be added on.
Do I need all seven apps to get value?
No – connect what you have and the suite works with it. But the cross-channel intelligence gets stronger with every connection: two channels can catch overlap, five can see your whole funnel. Most stores connect their store and ad accounts in the first week.
Will it make changes to my accounts without me?
Not until you tell it to. Everything starts in Simulation Mode – for 2-4 weeks the system logs what it would have done without executing anything. When you go live, routine actions run automatically, significant ones need your one-tap approval, and strategic changes stay human-only. Every action has full rollback.
What happens when the founding offer ends?
Your first 12 months are £349/month. After that the suite moves to its standard £499/month. The offer is on monthly billing, for subscriptions started by 31 March 2027, and if you change your apps part way through you keep it until the same date.
What if it doesn't pay for itself?
Start with a free marketing scan and see what the system finds on your own store before you pay anything. No contract, cancel anytime.
Your store, growing itself
Connect 2 channels. Get your Marketing Health Report in 48 hours. See exactly what the suite would find in your accounts – before you pay a penny.