TikTok Ads Optimiser
Creative performance tracking, audience expansion, and spend control
Built for the pace of TikTok. Track creative performance, expand audiences intelligently, and control spend with algorithms designed for short-form video advertising.
What’s inside
Creative Performance
Track every creative asset's performance and spot fatigue before it impacts results.
- Individual creative performance tracking
- Fatigue detection with early warning alerts
- Hook rate and engagement analysis
- Creative refresh timing recommendations
Audience Expansion
Find new audiences that convert without inflating your costs.
- Lookalike audience performance analysis
- Interest-based targeting recommendations
- Audience overlap detection
- Cost-per-audience comparison
Spend Control
Keep your TikTok spend efficient with intelligent budget management.
- Budget pacing and forecasting
- Campaign-level spend alerts
- Waste detection across ad groups
- Cost efficiency benchmarking
Campaign Management
Optimise your TikTok campaign structure for maximum performance.
- Campaign structure recommendations
- Ad group consolidation suggestions
- Bid strategy optimisation
- Learning phase monitoring
Reports & Analytics
Daily insights into your TikTok advertising performance.
- Daily performance digest
- Creative leaderboard
- Audience performance comparison
- Trend and anomaly detection
Change Management
Full workflow from recommendation to action with audit trail.
- One-click apply on recommendations
- Batch operations
- Full rollback support
- Complete audit trail
TikTok Ads informed by your full marketing stack
The TikTok Ads Optimiser doesn't just track creative performance in isolation – it connects TikTok results to what's happening across Meta, Google, and your commerce data. Budget decisions factor in where every other channel is performing.
Compares audience performance across TikTok and Meta so you allocate video budgets to the platform that converts
Tracks TikTok-driven conversions independently so you know what TikTok actually delivered
Connects TikTok ad spend to actual purchase data and customer lifetime value
Maps TikTok traffic to site behaviour and conversion funnels beyond the click
Everything you get
Simple, honest pricing
Starter tier. Price is set by your monthly visits and ad spend, not by which features you get. See all three tiers.
Self-serve. Live in minutes. No credit card to start, cancel anytime.
Start free, cancel anytime. You see what the system finds on your own account before you pay for anything.
No Lock-InQuestions, answered
Will it make changes to my account without me?
Not until you tell it to. It starts in Simulation Mode: for 2-4 weeks it logs what it would have done without executing anything. When you go live, routine actions run automatically, significant ones need your one-tap approval, and strategic changes stay human-only. Every action has full rollback.
Why does TikTok need its own optimiser?
Short-form video burns creative faster than any other channel. The optimiser tracks performance at the individual creative level, expands audiences as they saturate, and keeps spend controlled at TikTok's pace – daily, not monthly.
How long does setup take?
About 5 minutes to connect your TikTok Ads account. Your first insights land the next morning, and your full Marketing Health Report arrives within 48 hours. No onboarding calls, no training.
What if it doesn't find enough savings to justify the cost?
Start with a free marketing scan and see what it finds on your own account before you pay anything. There's no contract and you can cancel anytime.
Does it work alongside my agency or team?
Yes. Every insight shows its reasoning and financial impact, and the full audit trail records what changed and why – so whoever runs your accounts stays in control and in the loop.
Explore the platform
Every product connects into one intelligence layer – so nothing falls between the cracks.
So What are you waiting for?
Connect 2 channels. Get your Marketing Health Report in 48 hours. See exactly where your budget leaks, what you’re missing, and what autonomous marketing looks like for your business.
No credit card. No commitment. Just clarity.