Analytics

SEO Strategy Engine

Keyword tracking, AI visibility monitoring, and technical audits

Monitor your organic visibility, track keyword positions, and get technical SEO audits – with a focus on the emerging AI search landscape.

Daily
Keyword position tracking across your rankings
AI
Visibility monitoring for the new search landscape
SEO/PPC
Overlap detection that recovers paid spend
5 min
To connect. No training needed.
Features

What’s inside

Keyword Positions
Daily check · Google UK
3
marketing attribution software
Position 3 · tracked daily
Snippet▲ 2
12
ai marketing analytics
Position 12 · tracked daily
▲ 6
7
ga4 conversion tracking
Position 7 · tracked daily
PAA
9
cross channel reporting
Position 9 · tracked daily
▼ 1
Competitor gap
14 keywords competitors rank for that you don't – grouped into 3 trending topics
240 keywords tracked18 moved up this week
01

Keyword Tracking

Track your keyword positions across Google and monitor changes over time.

  • Daily position tracking across target keywords
  • SERP feature monitoring (featured snippets, PAA, etc.)
  • Competitor keyword gap analysis
  • Keyword grouping and trend detection
AI Visibility
Scanning AI answers
Google AI Overviews
8 of 20 tracked queries
Cited
ChatGPT
Brand named in 5 responses
Mentioned
Perplexity
Absent on “attribution” queries
Not cited
Citation share vs competitors
Your brand
34%
Competitor A
41%
Competitor A leads citations on "attribution" queries – your guide is the closest existing page to close the gap
02

AI Visibility Monitoring

Track how your brand appears in AI-generated search results and chatbot responses.

  • AI overview monitoring in Google search
  • Brand mention tracking in AI responses
  • Citation analysis across AI platforms
  • Competitor AI visibility comparison
Technical Audit
Automated · runs nightly
Crawl errors
12 broken URLs found
Checking
Core Web Vitals
LCP 2.1s · all pages green
Checking
Schema markup
3 pages missing Product schema
Checking
Internal linking
No orphan pages detected
Checking
Site health0/100
2 issues caught before they impact rankings – fixes prioritised by impact
03

Technical Audits

Automated technical SEO checks that catch issues before they impact rankings.

  • Crawl error monitoring
  • Page speed and Core Web Vitals tracking
  • Schema markup validation
  • Internal linking analysis
Content Performance
Organic traffic · conversions
/guides/attribution
118 conv.
4.2K
/blog/ga4-migration
34 conv.
2.8K
/blog/keyword-tracking
9 conv.
1.1K
/guides/keyword-tracking
7 conv.
0.9K
Recommendation
Merge the two keyword-tracking pages into one topic cluster – plus 3 competitor topics you don't cover yet
04

Content Intelligence

Understand which content drives organic traffic and where the gaps are.

  • Content performance by traffic and conversions
  • Content gap analysis vs competitors
  • Cannibalisation detection
  • Topic clustering recommendations
SEO / PPC Overlap
Organic rank vs paid spend
2
attribution software
Organic #2 · paying £340/mo in ads
Scanning
1
seo audit tool
Organic #1 · paying £180/mo in ads
Scanning
3
ga4 reporting tool
Organic #3 · paying £210/mo in ads
Scanning
14
ai media buying
Organic #14 · paying £260/mo in ads
Keep paid
Recoverable spend
£0/moShift to organic
05

SEO/PPC Overlap

Find keywords where you're paying for ads while ranking organically – and vice versa.

  • Identify cannibalising keywords across SEO and PPC
  • Calculate recoverable spend from organic coverage
  • Prioritise keywords for organic investment
  • Cross-channel keyword strategy recommendations
Weekly SEO Report
Monday, 8:00am
Moved up
18
Moved down
6
New top 10
4
Visibility
42%
Visibility trend+3pts this week
vs Competitor AGap closed by 2.1pts · 4 shared keywords overtaken
3 actions this week: merge cannibalising pages, fix 12 crawl errors, target the "attribution" AI citation gap
06

Reports

Automated SEO reports that track what matters.

  • Weekly ranking movement reports
  • Visibility trend tracking
  • Competitor comparison dashboards
  • Actionable recommendation summaries
Cross-Channel Intelligence

SEO that sees the paid side of the picture

The SEO Strategy Engine doesn't just track rankings – it connects organic performance to paid spend, content ROI, and real business outcomes. Every recommendation factors in what's happening across your ad accounts and analytics.

Google Ads

Detects keywords where you're paying for ads while ranking organically – and calculates the recoverable spend

So What Labs CDP

Attributes organic conversions independently so you see SEO's true revenue contribution

AI Content Engine

Identifies content gaps and feeds them directly into content generation with the right keywords

Google Analytics

Connects ranking changes to actual traffic and conversion impact – not just position numbers

Connected to
Google Ads OptimiserSo What Labs CDPAI Content EngineGoogle Analytics Engine

Everything you get

Keyword Tracking
AI Visibility Monitoring
Technical Audits
Content Intelligence
SEO/PPC Overlap Detection
Competitor Analysis
Reports
Recommendations
Pricing

Simple, honest pricing

from£150/month

Starter tier. Price is set by your monthly visits and ad spend, not by which features you get. See all three tiers.

Self-serve. Live in minutes. No credit card to start, cancel anytime.

Start free, cancel anytime. You see what the system finds on your own account before you pay for anything.

No Lock-In
Good to know

Questions, answered

What is AI visibility monitoring?

Search is shifting from ten blue links to AI-generated answers. The engine monitors how visible your brand is in that emerging AI search landscape alongside classic keyword positions – so you're optimising for where search is going, not just where it's been.

How does the SEO/PPC overlap detection work?

When connected to your ads optimisers, it flags keywords where you're paying for clicks you already earn organically – and helps recover that spend. It's one of the clearest savings the platform finds.

How long does setup take?

About 5 minutes to connect your Search Console. Your first insights land the next morning, and your full Marketing Health Report arrives within 48 hours. No onboarding calls, no training.

What if it doesn't pay for itself?

Start with a free marketing scan and see what it finds on your own account before you pay anything. There's no contract and you can cancel anytime.

Does it work alongside my agency or team?

Yes. Every insight shows its reasoning and financial impact, and the full audit trail records what changed and why – so whoever runs your accounts stays in control and in the loop.

Book Your Demo

So What are you waiting for?

Connect 2 channels. Get your Marketing Health Report in 48 hours. See exactly where your budget leaks, what you’re missing, and what autonomous marketing looks like for your business.

No credit card. No commitment. Just clarity.