Analytics

Google Analytics Engine

Traffic patterns, conversion funnels, and cross-channel attribution

Turn your Google Analytics data into actionable intelligence. Understand traffic patterns, optimise conversion funnels, and see true cross-channel attribution – all in one place.

Daily
Traffic and funnel insights, delivered every morning
24/7
Anomaly detection across your key metrics
Full-path
Attribution beyond last-click, across channels
5 min
To connect your property. No training needed.
Features

What’s inside

Traffic Overview
Last 28 days · source / medium
google / organic
18.4K sessions+18%
42%
meta / paid-social
9.6K sessions+6%
24%
(direct) / none
6.2K sessions-2%
16%
email / newsletter
4.1K sessions+9%
11%
Landing page trend
/guides/attribution now the top organic entry page – sessions up 34% and most journeys reach a second session within 7 days
New vs returning63% new · 37% returning
01

Traffic Intelligence

Understand where your traffic comes from, how it behaves, and what converts.

  • Source and medium analysis with trend detection
  • Landing page performance tracking
  • User journey mapping across sessions
  • New vs returning visitor behaviour analysis
Checkout Funnel
Goal flow · last 7 days
Landing page
12,400
Product view
7,900
Add to basket
3,100
–60% drop-off · 1,860 users
Checkout
1,240
Purchase
860
Biggest drop-off is basket to checkout – mobile segment converts at 1.4% vs a 2.9% benchmark across your other segments
Overall conversion rate6.9% of landing sessions
02

Conversion Funnels

See exactly where users drop off and what drives them to convert.

  • Custom funnel analysis for any conversion path
  • Drop-off point identification with volume data
  • Conversion rate benchmarking across segments
  • Goal flow visualisation and optimisation
Revenue Attribution
Last clickMulti-touch
Paid social
£18.2K
Organic search
£11.4K
Email
£6.5K
Direct
£17.9K
Avg. path to convert4.2 touches · 6.5 days
Comparing models side by side…
03

Cross-Channel Attribution

Connect advertising, organic, and direct channels into one attribution picture.

  • Multi-touch attribution across all channels
  • Compare attribution models side by side
  • Path length and time lag analysis
  • Revenue attribution by channel and campaign
Audience Segments
Devices · geography · behaviour
Mobile
58%
CR 1.9%
Desktop
36%
CR 3.4%
Tablet
6%
CR 2.2%
Revenue by region
London
£24.1K
Manchester
£9.8K
Edinburgh
£6.2K
Custom segment
"Returning desktop, 25–44" converts at 4.6% – 2.4x your site average
04

Audience Intelligence

Understand who your users are and how different segments perform.

  • Demographic and interest analysis
  • Device and browser performance tracking
  • Geographic intelligence with revenue mapping
  • Custom audience segmentation
Anomaly Monitor
24 metrics watched
Sessions · dailyExpected range 44–56
Spike alertToday, 2:14pm
Sessions +82% above expected range – driven by google / organic on /guides/attribution
Conversion rate · session qualityWithin normal range
05

Anomaly Detection

Spot unusual patterns in your data before they become problems.

  • Automatic anomaly detection across key metrics
  • Traffic spike and drop alerts
  • Conversion rate change monitoring
  • Session quality trend tracking
Daily Insights
4 new today
Feature top-converting guide on homepage
/guides/attribution converts 3.1x site average
Content
Grow the email / newsletter channel
Highest conversion rate per session this month
Acquisition
Simplify mobile checkout step 2
62% of funnel drop-off happens here
ConversionReview
Fix slow-loading landing pages
3 pages losing organic sessions to load time
Technical SEO
Generated every morning from yesterday's analytics data
06

Recommendations

Actionable insights generated from your analytics data daily.

  • Content performance recommendations
  • Traffic acquisition suggestions
  • Conversion optimisation opportunities
  • Technical SEO insights from analytics data
Cross-Channel Intelligence

Analytics that connects every channel into one truth

The Google Analytics Engine doesn't just report on traffic – it connects what happens on your site to what's happening across every ad platform, email tool, and commerce system. One attribution picture, not seven conflicting ones.

So What Labs CDP

Combines GA4 data with first-party pixel tracking for attribution that survives ad blockers

Google Ads + Meta Ads

Reconciles platform-reported conversions with actual site behaviour to find the truth

Shopify

Connects traffic data to real revenue and margin – not just conversion counts

SEO Strategy Engine

Links organic ranking changes to traffic and conversion impact in real time

Connected to
So What Labs CDPGoogle Ads OptimiserMeta Ads OptimiserShopify Strategy EngineSEO Strategy Engine

Everything you get

Traffic Intelligence
Conversion Funnels
Cross-Channel Attribution
Audience Intelligence
Anomaly Detection
Recommendations
Custom Reports
Real-Time Data
Pricing

Simple, honest pricing

from£100/month

Starter tier. Price is set by your monthly visits and ad spend, not by which features you get. See all three tiers.

Self-serve. Live in minutes. No credit card to start, cancel anytime.

Start free, cancel anytime. You see what the system finds on your own account before you pay for anything.

No Lock-In
Good to know

Questions, answered

Does it replace Google Analytics?

No – it sits on top of your GA4 property and turns the raw data into intelligence: traffic patterns explained, funnel drop-offs flagged, anomalies caught early, and attribution that follows the full journey instead of the last click.

How long does setup take?

About 5 minutes to connect your Google Analytics property. Your first insights land the next morning, and your full Marketing Health Report arrives within 48 hours. No onboarding calls, no training.

What if it doesn't pay for itself?

Start with a free marketing scan and see what it finds on your own account before you pay anything. There's no contract and you can cancel anytime.

Does it work alongside my agency or team?

Yes. Every insight shows its reasoning and financial impact, and the full audit trail records what changed and why – so whoever runs your accounts stays in control and in the loop.

Book Your Demo

So What are you waiting for?

Connect 2 channels. Get your Marketing Health Report in 48 hours. See exactly where your budget leaks, what you’re missing, and what autonomous marketing looks like for your business.

No credit card. No commitment. Just clarity.