From first touch to closed deal.
One brain running your pipeline.
Prospecting, the full LinkedIn Intelligence Suite, search ads, SEO, content and a built-in CRM – connected by one intelligence layer that knows exactly which buyers convert. Built for B2B teams where one extra deal pays for the year.
The complete B2B pipeline stack
LinkedIn Intelligence Suite
The only platform that combines a 48-algorithm LinkedIn Ads optimiser with professional demographic intelligence – job title, seniority, industry, company size – on LinkedIn’s official API. Six products, all included:
48 algorithms: waste detection, bidding, creative fatigue, demographics
Builds your Ideal Customer Profile from job title, seniority and industry data
Detects competitors entering your auctions before performance drops
Optimises LinkedIn's highest-engagement ad format
Page analytics, AI-assisted posting, follower intelligence
Spots winning organic posts and amplifies them in one click
Lead Machine
B2B prospecting engine – £299/mo on its own
Microsoft Ads Optimiser
The cheaper B2B search channel
Creative Studio
On-brand ad images for LinkedIn and search, with video coming soon
The platform layer
The contextual AI engine connecting every product – plus 10M AI tokens monthly.
Leads are easy.
Pipeline is a system.
Every product feeds the next. This is what point tools and agencies can’t replicate.
Target the people who actually close
LinkedIn tells you the job titles, seniority and industries that convert. The suite turns that Ideal Customer Profile into targeting on every channel – and into Lead Machine prospecting lists.
Prospecting that feeds itself
Lead Machine finds lookalikes of your best-converting segments, and every lead lands in the CRM already scored against your ICP. No spreadsheets in between.
Search intent meets professional identity
Google and Microsoft capture the demand. LinkedIn tells you who those people are. Together they answer the question no single channel can: which buyers are worth the bid.
Content for every stage of the pipeline
Autonomous SEO finds the questions your buyers ask, Creative Studio makes the on-brand creative, and the Organic-to-Paid Bridge amplifies what resonates.
£1,643 of products. Less than one SDR’s week.
- Lead Machine, the full LinkedIn Intelligence Suite, and So What Labs CRM
- Google Ads, SEO and Creative Studio today – Microsoft Ads included when it ships
- 10M AI tokens included every month
- 250 lead enrichments a month, adding work emails and contact details to Lead Machine leads
- Founding offer: £699/month for your first 12 months, for sign-ups by 31 March 2027
- Self-serve. Live in minutes. No credit card to start, cancel anytime.
Start free, cancel anytime. You see what the system finds on your own account before you pay for anything.
No Lock-In
Questions, answered
What exactly is included for £699/month?
Lead Machine, the complete LinkedIn Intelligence Suite (all six products), Google Ads Optimiser, Microsoft Ads Optimiser when it ships, SEO, Creative Studio, and So What Labs CRM – plus the So What Intelligence layer, 10M AI tokens and 250 lead enrichments every month. So What Labs CDP and So What Labs MCP can be added on.
What is the LinkedIn Intelligence Suite?
Six LinkedIn products built on LinkedIn's official Marketing API: a 48-algorithm LinkedIn ads app, Audience Intelligence that builds your Ideal Customer Profile from professional demographic data, Competitive Intelligence, Thought Leader Ads optimisation, an Organic LinkedIn Manager, and the Organic-to-Paid Bridge. It's included in the B2B Growth Suite in full – no other platform combines algorithmic ad optimisation with professional demographic intelligence.
We already use HubSpot or Salesforce. Do we have to switch CRM?
No. The So What Labs CRM is included so leads have a scored, pipeline-ready home on day one – but you can keep your existing CRM and use ours as the marketing-side lead store. Native HubSpot and Salesforce connections are on the roadmap.
Will it make changes to my accounts without me?
Not until you tell it to. Everything starts in Simulation Mode – the system logs what it would have done without executing anything. When you go live, routine actions run automatically, significant ones need your one-tap approval, and strategic changes stay human-only. Every action has full rollback.
What happens when the founding offer ends?
Your first 12 months are £699/month. After that the suite moves to its standard £999/month. The offer is on monthly billing, for subscriptions started by 31 March 2027, and if you change your apps part way through you keep it until the same date.
What if it doesn't pay for itself?
Start with a free marketing scan and see what the system finds on your own accounts before you pay anything. No contract, cancel anytime. And in B2B terms: one incremental closed deal typically covers the year.
Your pipeline, running itself
Connect 2 channels. Get your Marketing Health Report in 48 hours. See exactly what the suite would find in your accounts – before you pay a penny.