Meta Ads Optimiser
Maximise your Meta Ads performance – and stop wasting spend
77 algorithms covering audience cost comparison, creative fatigue radar, and budget rebalancing. A curated plan of high-impact recommendations every morning, prioritised by financial impact and confidence score.
What’s inside
Optimisation Recommendations
A curated plan of ~10 high-impact recommendations every morning, prioritised by financial impact and confidence score.
- Morning briefing with ranked actions
- Financial impact estimates on every recommendation
- Confidence scoring based on data volume and quality
- One-click apply with full audit trail
Campaign Management
Manage smarter at every level – campaigns, ad sets, and individual ads.
- CBO structure recommendations
- Learning phase consolidation alerts
- Budget fragmentation detection
- Naming convention suggestions for cleaner accounts
Waste Management
See exactly where your budget goes to waste through three-layer detection.
- Zero-conversion spend identification
- High-CPA inefficiency flagging
- Frequency fatigue detection with severity scoring
- Monthly savings calculations on every finding
Creative Intelligence
Spot creative fatigue before it kills your ROAS. Track performance across every asset.
- Creative fatigue radar with early warning alerts
- Audience cost comparison across ad sets
- Performance tracking at the individual creative level
- Recommendations for creative refresh timing
Reports
Everything you need, every morning. Daily digest with quick wins, urgent issues, and change history.
- Daily performance digest delivered automatically
- Quick wins highlighted for immediate action
- Urgent issues flagged with severity levels
- Waste dashboard with running savings tracker
Change Management
From insight to action in one click. Full workflow with rollback support.
- Approve, dismiss, or snooze workflows
- Batch operations for bulk changes
- Full rollback support
- Complete audit trail
Your Meta Ads don't operate in a vacuum
Every recommendation factors in what's happening across your entire marketing stack. The Meta Ads Optimiser sees what Meta can't – your customer lifetime value, your Google Ads performance, and where your organic traffic already converts.
Factors in customer lifetime value so you bid on long-term profitability, not just immediate ROAS
Rebalances budget across platforms when one channel outperforms the other
Syncs audience engagement data so you stop targeting people your emails already convert
Tracks the full conversion path so Meta gets credit only for what it actually influenced
Everything you get
Simple, honest pricing
Starter tier. Price is set by your monthly visits and ad spend, not by which features you get. See all three tiers.
Self-serve. Live in minutes. No credit card to start, cancel anytime.
Start free, cancel anytime. You see what the system finds on your own account before you pay for anything.
No Lock-InQuestions, answered
Will it make changes to my account without me?
Not until you tell it to. It starts in Simulation Mode: for 2-4 weeks it logs what it would have done without executing anything, so you see the proof build with zero risk. When you go live, decisions are tiered – routine actions run automatically, significant ones need your one-tap approval, and strategic changes stay human-only. Every action has full rollback.
What does the creative fatigue radar actually do?
It tracks performance at the individual creative level and flags fatigue before it kills your ROAS – frequency creeping up, engagement dropping, costs rising on a stable audience. You get an early warning with recommended refresh timing, instead of discovering the problem in next month's numbers.
How long does setup take?
About 5 minutes to connect your Meta Ads account. Your first recommendations land the next morning, and your full Marketing Health Report arrives within 48 hours. No onboarding calls, no training.
What if it doesn't find enough savings to justify the cost?
Start with a free marketing scan and see what it finds on your own account before you pay anything. There's no contract and you can cancel anytime.
Does it work alongside my agency or team?
Yes. Every recommendation shows its reasoning, financial impact, and confidence score, and the full audit trail records what changed and why – so whoever runs your account stays in control and in the loop.
Explore the platform
Every product connects into one intelligence layer – so nothing falls between the cracks.
So What are you waiting for?
Connect 2 channels. Get your Marketing Health Report in 48 hours. See exactly where your budget leaks, what you’re missing, and what autonomous marketing looks like for your business.
No credit card. No commitment. Just clarity.