Pick your size below. Smaller businesses pay less, and no feature is held back for bigger ones.
Running your own channels, or with a small team.·Monthly visits Up to 100,000 / moormonthly ad spend Up to £25,000 / mo
Store, Google, Meta and Amazon ads, SEO, analytics and Creative Studio, plus 10M AI tokens a month.
LinkedIn Intelligence, Lead Machine and the full pipeline stack.
Start with the one channel that matters most. Add more whenever you want; the suite becomes the cheaper option somewhere around the fourth.
Annual is two months free, on every tier and every app. The founding offer is on monthly billing.
2 prices for 18 apps, on the Starter tier. Prices are per property.
Google Analytics Engine
Shopify Optimiser
Content Engine
Google Ads Optimiser
Meta Ads Optimiser
TikTok Ads Optimiser
Amazon Ads Optimiser
Microsoft Ads Optimiser
SEO
Klaviyo Optimiser
HubSpot Optimiser
WooCommerce Optimiser
So What Labs MCP
So What Labs CRM
Lead Machine
LinkedIn Intelligence SuiteYour first admin is included. Add more people at:
One-off, for when a month needs more than your plan includes.
Two numbers: your monthly visits and your monthly ad spend. You are in a tier once you cross either one, because a B2B advertiser can run modest traffic and serious budget.
We measure both from the channels you connect, on a rolling three month average, so a strong November does not move you up and a quiet January does not move you back. Ad spend means gross media spend across connected channels. It does not include our fee.
Not sure which one you are? Run the free scan. It reads both numbers and tells you.
Connect two channels and your Marketing Health Report lands within 48 hours. You see what it finds before you pay for anything.