What is agentic marketing?
Agentic marketing is marketing carried out by software that decides and acts rather than reports and waits. What separates an agent from a rule, and how to tell which one a vendor is selling.
Read the answerStraight answers to the questions we get asked most: what the system does on its own, what stays with you, what it costs, and where the honest answer is no.
Agentic marketing is marketing carried out by software that decides and acts rather than reports and waits. What separates an agent from a rule, and how to tell which one a vendor is selling.
Read the answerFour mechanisms contain a bad automated decision: scope limits, approval tiers, a written record, and reversal. What each one covers, and the part of the damage that is not recoverable.
Read the answerAI can run most day to day Google Ads work on its own. Budget authority, conversion values and brand judgement stay human. Where the line sits, and how to tell whether a system is really autonomous.
Read the answerOn fees alone, almost always. That comparison misses what an agency sells. The honest version is a platform plus the person who directs it, against a retainer, and below a certain account size the agency wins.
Read the answerThree pricing models dominate: percentage of ad spend, per seat, and a subscription banded by account size. What each one rewards the vendor for doing, and the costs that never appear on the price list.
Read the answerA question that is not here yet? Send it to support@sowhatlabs.com and it gets written up.