Advertising

Amazon Ads Optimiser

Campaign-level ACOS optimisation, keyword harvesting, and bid automation

Purpose-built for Amazon Advertising. Optimise ACOS at the campaign level, automate keyword harvesting, and control bids with algorithms that understand the Amazon marketplace.

24/7
Bid automation tuned to the Amazon marketplace
Daily
Keyword harvesting from converting search terms
30-40%
Less wasted ad spend, caught autonomously
5 min
To connect your account. No training needed.
Features

What’s inside

ACOS Optimisation
Target ACOS 25% · margin-aware
3 campaigns
SP – Bestsellers Exact
£1,240/mo18% ACOS
SP – Category Auto
£860/mo41% ACOS
SB – Brand Defence
£520/mo22% ACOS
Keyword-level profitability scan
Scanning…
01

ACOS Optimisation

Campaign-level ACOS analysis with actionable recommendations to hit your target profitability.

  • Target ACOS tracking across every campaign
  • Bid adjustments based on actual margin data
  • Keyword-level profitability analysis
  • Automatic identification of unprofitable spend
Keyword Harvesting
Search term scan
Converting terms from Auto campaigns
"insulated water bottle 1l"
12 conversions · ACOS 16%
Promote to Exact
"steel flask leakproof"
8 conversions · ACOS 21%
Promote to Exact
"bottle cleaning brush"
0 conversions · ACOS
Add negative
2 terms auto-promoted to exact match – broad match suggested for 1 more once data matures
02

Keyword Harvesting

Automatically discover high-performing search terms and promote them to exact match campaigns.

  • Search term analysis across all campaign types
  • Auto-promotion of converting search terms
  • Negative keyword recommendations
  • Match type optimisation suggestions
Bid Automation
Placement-level · performance-based
MONITORING
Top of search
£1.42
Product pages
£0.94
Rest of search
£0.66
Budget pacing62% at 6pm
On track – no early exhaustion risk
Weekend evening modifier +12% applied – conversion rate peaks Sat 7–10pm
03

Bid Automation

Intelligent bid management that responds to performance data, not just rules.

  • Performance-based bid adjustments
  • Time-of-day and day-of-week bid modifiers
  • Placement-level bid optimisation
  • Budget pacing to prevent early exhaustion
Campaign Structure
Portfolio: Kitchen & Home
Structure review
SP – Kitchen Misc 1
9 ad groups
SP – Kitchen Misc 2
7 ad groups
SP – Kitchen Misc 3
5 ad groups
3 campaigns with overlapping targets – consolidation recommended
04

Campaign Structure

Recommendations for cleaner, more efficient campaign architecture.

  • Portfolio structure recommendations
  • Campaign consolidation suggestions
  • Ad group optimisation
  • Product targeting analysis
Waste Management
Account scan
1
Zero-conversion keywords
23 keywords, no sales in 60 days
£410/mo
2
High-ACOS campaigns
2 campaigns above 45% ACOS
£360/mo
3
Budget misallocation
Top performer capped, laggard overfunded
£290/mo
Monthly savings identified
£0Fix All
05

Waste Management

Find and eliminate wasted spend across your Amazon advertising account.

  • Zero-conversion keyword identification
  • High-ACOS campaign flagging
  • Budget allocation inefficiency detection
  • Monthly savings calculations
Daily Performance Report
Today, 7:04am
ACOS
24.2%
-2.1pt
ROAS
4.1x
+0.3
TACoS
8.6%
-0.9pt
Orders
212
+9%
Search terms
"insulated water bottle 1l" climbing · 3 competitor keywords gaining share
Anomaly
CPC on "SP – Category Auto" up 34% overnight – competitor bidding detected
7-day ACOS trendImproving – 26.3% to 24.2%
06

Reports & Analytics

Daily performance insights tailored to Amazon's unique metrics.

  • ACOS, ROAS, and TACoS tracking
  • Search term performance reports
  • Competitor keyword analysis
  • Trend detection and anomaly alerts
Cross-Channel Intelligence

Amazon Ads optimised with your full business context

The Amazon Ads Optimiser doesn't just look at ACOS – it connects your Amazon advertising to your broader e-commerce and marketing data. Margin-aware bidding, cross-platform spend allocation, and inventory-connected recommendations.

Shopify

Syncs real product margins so bid adjustments target profitability, not just ACOS

So What Labs CDP

Tracks cross-platform customer journeys that start on Amazon and convert elsewhere

Google Ads

Compares Amazon ad performance against Google Shopping to optimise cross-platform spend

Google Analytics

Connects Amazon-driven traffic to broader site behaviour and conversion patterns

Connected to
Shopify Strategy EngineSo What Labs CDPGoogle Ads OptimiserGoogle Analytics Engine

Everything you get

ACOS Optimisation
Keyword Harvesting
Bid Automation
Campaign Structure
Waste Management
Search Term Analysis
Reports
Anomaly Detection
Change Management
Pricing

Simple, honest pricing

from£150/month

Starter tier. Price is set by your monthly visits and ad spend, not by which features you get. See all three tiers.

Self-serve. Live in minutes. No credit card to start, cancel anytime.

Start free, cancel anytime. You see what the system finds on your own account before you pay for anything.

No Lock-In
Good to know

Questions, answered

Will it make changes to my account without me?

Not until you tell it to. It starts in Simulation Mode: for 2-4 weeks it logs what it would have done without executing anything. When you go live, routine actions run automatically, significant ones need your one-tap approval, and strategic changes stay human-only. Every action has full rollback.

How is this different from Amazon's own campaign tools?

It optimises ACOS at the campaign level against your actual targets rather than account-wide averages, harvests converting search terms into keywords automatically, and manages bids with algorithms built for how the Amazon marketplace behaves – then ties it all to what's happening on your other channels.

How long does setup take?

About 5 minutes to connect your Amazon Advertising account. Your first insights land the next morning, and your full Marketing Health Report arrives within 48 hours. No onboarding calls, no training.

What if it doesn't find enough savings to justify the cost?

Start with a free marketing scan and see what it finds on your own account before you pay anything. There's no contract and you can cancel anytime.

Does it work alongside my agency or team?

Yes. Every insight shows its reasoning and financial impact, and the full audit trail records what changed and why – so whoever runs your accounts stays in control and in the loop.

Book Your Demo

So What are you waiting for?

Connect 2 channels. Get your Marketing Health Report in 48 hours. See exactly where your budget leaks, what you’re missing, and what autonomous marketing looks like for your business.

No credit card. No commitment. Just clarity.