Intelligence

AI Content Engine

AI-powered content, built from your business

Generate social media posts, paid ad copy, blog articles, email newsletters, press releases, SEO keywords, meta tags, landing pages, and more – all from a single tool. 16 formats, 7 tones, always on-brand.

16
Content formats, from ad copy to blog articles
7
Tones of voice, always on-brand
1-click
From idea to ready-to-refine draft
5 min
To connect. No training needed.
Features

What’s inside

New Content
16 formats
Choose a format
Social post
Paid ad copy
Blog article
Newsletter
Press release
Landing page
SEO keywords
Meta tags
+ 8 more · social, PR, email, SEO and web
Paid ad copy · MetaGenerating…
Brew Better Mornings
Freshly roasted, delivered weekly – single-origin coffee from £9.50 a bag. Cancel any time.
Shop the Roast
One tool · every channel · blog to press release
01

Content for Every Channel

Generate content across 16 formats – social media posts, paid ad copy, blog articles, email newsletters, press releases, and more.

  • Social media posts for every platform
  • Paid ad copy for Google, Meta, and more
  • Blog articles and landing pages
  • Email newsletters, press releases, and SEO content
Brand Voice
Business Intelligence
SectorSpeciality coffee
AudienceSubscription customers
Key messageFreshness and traceability
ProfessionalFriendlyPersuasive+4 more
Generated copy
We are pleased to introduce our latest single-origin roast, available to subscribers this week.
Say hello to our brightest single-origin roast yet – landing in subscriber letterboxes this week.
Consistent voice across all 16 formatsOn-brand ✓
02

Always On-Brand

The Content Engine learns your business context through integrated Business Intelligence. Seven tone presets keep everything consistent.

  • Business Intelligence integration for context
  • Seven tone presets: Professional, Friendly, Persuasive, and more
  • Brand voice consistency across all formats
  • Custom tone configuration available
Content Ideas
10 ideas per topic
Loyalty scheme relaunchGenerating…
Behind the roastery: meet the growers
Blog article tracing one bag from farm to letterbox
94/100
5 brew mistakes to fix this week
Social carousel of quick, saveable tips
88/100
Subscriber stories newsletter
Email spotlighting real customer routines
81/100
+ 7 more ideas · spanning blog, social, email and PR formats
03

Content Ideas

Enter a topic and get 10 tailored content marketing ideas – each with a clear title and a ready-to-act-on description.

  • 10 tailored ideas per topic
  • Spanning different content formats
  • Clear titles and actionable descriptions
  • Topic relevance scoring
Enhancement Editor
Version 1
Introducing our loyalty scheme
Members can now collect points on every order and redeem them against future purchases.
Earn a free bag every month
Collect points on every order – your next roast could be on us.
Instruction: "Shorter, lead with the offer"Tone: Persuasive
04

Refine Until It's Perfect

Add custom instructions, adjust tone, use the enhancement editor, or regenerate for fresh takes.

  • Custom instructions for fine-tuning
  • Tone adjustment on any piece
  • Enhancement editor for polish
  • Regenerate for fresh alternatives
Content Library
84 / 100 saved
AllSocialEmailBlog
SocialSpring launch – Instagram setTop template ✓
EmailWeekly digest template
LandingGift guide landing page
BlogRoast notes – blog series
Filter, organise and revisit your best work – update titles and copy as needs evolve
05

Content Library

Save up to 100 pieces of content to your personal library. Filter, organise, and revisit your best work.

  • Save up to 100 pieces of content
  • Filter by content type or property
  • Update titles and copy as needs evolve
  • Quick access to your best-performing templates
Properties
One account · every brand
Aurora CoffeeFernway HomeSwitching…
Brand context
Voice
Warm and conversationalCalm and considered
Tone preset
FriendlyProfessional
Style
First-person, playfulUnderstated, precise
Separate contexts per property · shared content library across the team
06

Multi-Property Support

Generate content for multiple brands and properties from one account.

  • Switch between properties instantly
  • Separate brand contexts per property
  • Shared content library across team
  • Property-specific tone and style settings
Cross-Channel Intelligence

Content that knows your data, not just your brand

The AI Content Engine doesn't just write copy – it writes copy informed by what's actually happening across your marketing channels. SEO gaps, top-performing ad angles, and customer behaviour all feed into the content it generates.

SEO Strategy Engine

Generates content targeting keyword gaps and topics where you're losing visibility

Google Analytics

Identifies your highest-converting content themes and generates more of what works

So What Labs CDP

Uses first-party audience data to tailor messaging to your actual customer segments

Google Ads + Meta Ads

Analyses your top-performing ad copy to generate variations that match proven angles

Connected to
SEO Strategy EngineGoogle Analytics EngineSo What Labs CDPGoogle Ads Optimiser

Everything you get

Social Media Content
Paid Ad Copy
PR and Email Content
Website and SEO Content
Content Library
On-Brand Content
Content Ideas Generator
Customise and Enhance
Pricing

Simple, honest pricing

from£100/month

Starter tier. Price is set by your monthly visits and ad spend, not by which features you get. See all three tiers.

Self-serve. Live in minutes. No credit card to start, cancel anytime.

Start free, cancel anytime. You see what the system finds on your own account before you pay for anything.

No Lock-In
Good to know

Questions, answered

Will the content actually sound like my brand?

Yes – it generates from your business context, not a blank prompt. Content stays on-brand across all 16 formats and 7 tones, and you refine any draft until it's exactly right before it goes anywhere.

What formats does it cover?

Social posts, paid ad copy, blog articles, email newsletters, press releases, SEO keywords, meta tags, landing pages, and more – 16 formats from one tool, informed by your marketing data.

How long does setup take?

About 5 minutes to connect your account. Your first insights land the next morning, and your full Marketing Health Report arrives within 48 hours. No onboarding calls, no training.

What if it doesn't pay for itself?

Start with a free marketing scan and see what it finds on your own account before you pay anything. There's no contract and you can cancel anytime.

Does it work alongside my agency or team?

Yes. Every insight shows its reasoning and financial impact, and the full audit trail records what changed and why – so whoever runs your accounts stays in control and in the loop.

Book Your Demo

So What are you waiting for?

Connect 2 channels. Get your Marketing Health Report in 48 hours. See exactly where your budget leaks, what you’re missing, and what autonomous marketing looks like for your business.

No credit card. No commitment. Just clarity.