E-Commerce

Shopify Strategy Engine

Turn your Shopify data into revenue-driving insights

16 intelligence modules analysing products, customers, orders, and marketing. From churn prediction to inventory forecasting, every insight is tied to revenue impact.

16
Intelligence modules analysing your store
100%
Of insights tied to revenue impact
24/7
Churn and inventory signals watched continuously
5 min
To connect your store. No training needed.
Features

What’s inside

Customer Intelligence
RFM segmentation · 4,218 customers
ChampionsLow risk
LTV £412
18%
Loyal CustomersLow risk
LTV £286
27%
At RiskHigh risk
LTV £198
14%
HibernatingHigh risk
LTV £64
22%
Early warning: 590 customers moved to "At Risk" this month – £116K lifetime value exposed
01

Customer Intelligence

Know every customer's value and risk. RFM segmentation, churn risk scoring, and lifetime value analysis.

  • RFM segmentation for targeted marketing
  • Churn risk scoring with early warning alerts
  • Customer lifetime value analysis
  • Cohort analysis across acquisition channels
Product Intelligence
Performance ranking · last 6 weeks
Linen Overshirt
Score 94/100
Healthy
Canvas Tote
Score 81/100
Low stock
Wool Beanie
Score 47/100
Overstocked
Bundle opportunity
"Linen Overshirt" and "Canvas Tote" bought together in 31% of orders – forecast suggests restocking totes before the trend peaks
02

Product Intelligence

Spot winning products before your competitors. Track performance, identify sales trends, monitor inventory health.

  • Product performance scoring and ranking
  • Sales trend identification and forecasting
  • Inventory health monitoring
  • Product bundling recommendations
Order Intelligence
This week vs last · 612 orders
Mon
Tue
Wed
Thu
Fri
Sat
Sun
Orders
612
+9% vs last period
Avg fulfilment
1.4 days
0.6 days faster
Abandoned carts
184
£4,320 in baskets
Cart abandonment spikes at checkout on mobile – 61% of Saturday's abandoned carts never reached payment
03

Order Intelligence

Understand every order from click to delivery. Analyse order patterns, fulfilment speed, and sales trends.

  • Order pattern analysis across time periods
  • Fulfilment speed tracking and benchmarking
  • Period-over-period sales comparisons
  • Cart abandonment analysis
Revenue Intelligence
Q3 forecast · 90% confidence band
Revenue vs target
£40.2K +12% growth · 104% of target
Forecast: £46–51K next quarter
target
Margin by product line
Outerwear
46%£18.4K
Accessories
61%£9.1K
Footwear
28%£12.7K
Footwear margin at 28% – drags blended margin despite £12.7K revenue contribution
04

Revenue Intelligence

Forecast revenue and track real growth. Revenue breakdowns, growth metrics, and trend forecasting.

  • Revenue breakdown by product, channel, and segment
  • Growth metric tracking against targets
  • Trend forecasting with confidence intervals
  • Margin analysis across product lines
Marketing Attribution
Revenue by traffic source · 30 days
Paid Social£15.3K · CPA £18.40
38%
Organic Search£10.9K · CPA £0
27%
Email£8.4K · CPA £2.10
21%
Referral£5.6K · CPA £6.80
14%
Top UTM campaign
utm_campaign=summer–drop · 214 orders
£7.9K
Top referrer this monthstyleblog.co.uk · 96 sessions
05

Marketing Attribution

See which channels actually drive sales. Track traffic sources, referrers, and UTM campaigns.

  • Channel-level attribution with revenue mapping
  • UTM campaign performance tracking
  • Referrer analysis and top sources
  • Cost per acquisition by channel
Daily Recommendations
16 modules
Ranked by revenue impact
1
Restock Canvas Tote before demand peak
Est. impact £3,100/mo
Inventory
2
Win back 590 at-risk customers
Est. impact £2,400/mo
Customer
3
Recover Saturday cart abandonment
Est. impact £1,300/mo
Order
4
Prepare autumn seasonal lift early
Est. impact £980/mo
Seasonal
Today's combined opportunity
£0 /mo
06

Recommendations

Actionable recommendations from 16 intelligence modules, prioritised by revenue impact.

  • Daily recommendations ranked by financial impact
  • Product, customer, and order insights combined
  • Seasonal trend alerts
  • Inventory restocking recommendations
Cross-Channel Intelligence

E-commerce intelligence powered by your entire marketing stack

The Shopify Strategy Engine doesn't just analyse your store – it connects product performance to ad spend, email engagement, and traffic sources. Every recommendation factors in where customers came from, what they cost, and what they're worth.

Google Ads

Calculates true customer acquisition cost by connecting ad spend to actual Shopify orders

So What Labs CDP

Tracks the full path from first ad impression to purchase with independent attribution

Klaviyo

Connects email-driven revenue to customer segments for accurate lifecycle marketing

Meta Ads

Maps social ad spend to product-level profitability – not just store-level ROAS

Connected to
Google Ads OptimiserSo What Labs CDPKlaviyo OptimiserMeta Ads Optimiser

Everything you get

Recommendations
Product Intelligence
Order Intelligence
Revenue Intelligence
Customer Intelligence
Customer LTV
Inventory Forecasting
Marketing Attribution
Cart Abandonment Analysis
Fulfilment Analytics
Geographic Intelligence
Product Bundling
Pricing

Simple, honest pricing

from£100/month

Starter tier. Price is set by your monthly visits and ad spend, not by which features you get. See all three tiers.

Self-serve. Live in minutes. No credit card to start, cancel anytime.

Start free, cancel anytime. You see what the system finds on your own account before you pay for anything.

No Lock-In
Good to know

Questions, answered

Will it change anything in my store?

No – it reads your products, customers, orders, and marketing data and turns them into insights and recommendations. Acting on them is always your call, and everything is tied to revenue impact so you can prioritise.

What kind of insights should I expect?

Churn predictions before customers lapse, inventory forecasts before stockouts, customer scoring for your marketing, and margin analysis that feeds your ad bidding – the intelligence the ad platforms never see.

How long does setup take?

About 5 minutes to connect your Shopify store. Your first insights land the next morning, and your full Marketing Health Report arrives within 48 hours. No onboarding calls, no training.

What if it doesn't pay for itself?

Start with a free marketing scan and see what it finds on your own account before you pay anything. There's no contract and you can cancel anytime.

Does it work alongside my agency or team?

Yes. Every insight shows its reasoning and financial impact, and the full audit trail records what changed and why – so whoever runs your accounts stays in control and in the loop.

Book Your Demo

So What are you waiting for?

Connect 2 channels. Get your Marketing Health Report in 48 hours. See exactly where your budget leaks, what you’re missing, and what autonomous marketing looks like for your business.

No credit card. No commitment. Just clarity.