So What Labs MCP
AI-powered marketing dashboards and cross-channel analytics
Combined analytics across all your marketing channels – powered by AI. Build custom dashboards, query data in plain English, and present insights your team will actually use.
What’s inside
Unified Dashboard Builder
Build custom dashboards across all your marketing channels – in minutes. Drag-and-drop builder pulling live data from GA4, Google Ads, Meta Ads, Shopify, SEO, Klaviyo, and Amazon Ads.
- Drag-and-drop dashboard builder
- Live data from 7+ marketing services
- KPI cards, line charts, bar charts, funnel charts, gauge charts, tables
- Shareable with your team
AI-Powered Assistant
Ask questions about your marketing data in plain English. Over 130 tools across 7 services.
- Natural language queries across all your data
- 130+ analytics tools across 7 services
- Instant cross-channel comparisons
- Contextual follow-up questions
Cross-Channel Analytics
See the full picture – not seven different ones. Unified KPIs and cross-channel performance comparisons.
- Unified KPIs across all channels
- Cross-channel performance comparisons
- Property group mapping for instant analysis
- Single view of all marketing performance
Story Builder
Turn dashboards into presentations your team will actually read. Tabbed stories with fullscreen presentation mode.
- Combine multiple dashboards into tabbed stories
- Fullscreen presentation mode
- Arrow-key navigation
- Present directly from the platform
Property Group Mapping
Connect once, analyse everywhere. Link all your services to a single domain.
- Map GA4, Google Ads, Search Console, Meta Ads, Shopify, Klaviyo, Amazon Ads
- New services automatically available across all dashboards
- Single-domain analytics view
- Instant cross-service comparisons
MCP Protocol Integration
Plug into Claude Desktop and other AI tools natively. Built on the Model Context Protocol standard.
- Built on the MCP standard
- OAuth and session-based authentication
- 130+ read-only analytics tools
- Per-account multi-tenancy
One dashboard for everything – because that's the point
MCP is where cross-channel intelligence becomes visible. It pulls live data from every connected service into unified dashboards, AI-powered queries, and presentations – so you see the full picture, not seven separate ones.
Surfaces independent attribution data alongside platform-reported numbers so you see the real picture
Compare ROAS, spend, and conversions across ad platforms in a single view
Connects revenue data with email engagement for true marketing ROI
Ask questions in plain English across all your data – 130+ tools, 7 services, one answer
Everything you get
Questions, answered
How do I get So What Labs MCP?
It's included in every So What Labs suite – the Ecommerce Growth Suite and the B2B Growth Suite both ship with MCP and the So What Intelligence layer as standard.
Which AI tools does it work with?
Anything that speaks the MCP protocol – including Claude, ChatGPT, Slack, and Microsoft Teams. Ask a question in plain English wherever you work, and the answer comes back from your unified marketing data.
How long does setup take?
About 5 minutes to connect your channels. Your first insights land the next morning, and your full Marketing Health Report arrives within 48 hours. No onboarding calls, no training.
Does it work alongside my agency or team?
Yes. Every insight shows its reasoning and financial impact, and the full audit trail records what changed and why – so whoever runs your accounts stays in control and in the loop.
Explore the platform
Every product connects into one intelligence layer – so nothing falls between the cracks.
So What are you waiting for?
Connect 2 channels. Get your Marketing Health Report in 48 hours. See exactly where your budget leaks, what you’re missing, and what autonomous marketing looks like for your business.
No credit card. No commitment. Just clarity.