So What Labs CDP
First-party tracking, server-side routing, and independent attribution
Take control of your tracking data. First-party pixel with server-side routing that works across all channels, giving you independent attribution that no single platform can provide.
What’s inside
First-Party Tracking
Own your tracking data with a first-party pixel that isn't affected by ad blockers or browser restrictions.
- First-party domain tracking
- Resistant to ad blockers and ITP
- Cookie-less tracking options
- Full GDPR and privacy compliance
Server-Side Routing
Route tracking data server-side for reliability and accuracy.
- Server-side event processing
- Reduced data loss from client-side blocking
- Lower page load impact
- Enhanced data accuracy
Independent Attribution
Get attribution data that no single platform can provide – an independent view of what's actually driving conversions.
- Cross-channel attribution independent of platform bias
- Multi-touch attribution modelling
- Conversion path analysis
- Revenue attribution by source
Cross-Channel Tracking
One pixel that works across all your marketing channels.
- Single pixel for all channels
- Unified event schema
- Automatic channel detection
- Cross-device tracking support
Real-Time Events
See events as they happen with real-time event streaming.
- Real-time event monitoring
- Event validation and debugging
- Custom event definitions
- Event-level data quality scoring
Privacy & Compliance
Built with privacy-first principles. Full compliance with GDPR, CCPA, and other regulations.
- GDPR and CCPA compliant by default
- Consent management integration
- Data retention controls
- Transparent data processing
The independent tracking layer that powers everything
So What Labs CDP is the foundation of cross-channel intelligence. It provides the attribution data that every optimiser relies on – first-party, server-side, and free from platform bias. Every other product in the stack is smarter because the CDP is connected.
Provides independent conversion data so the optimiser doesn't rely on Google's self-reported numbers
Tracks post-view and post-click conversions that Meta's own pixel misses due to browser restrictions
Connects ad clicks to actual purchases with server-side reliability – no data lost to ad blockers
Feeds first-party tracking data into customer profiles for accurate lifecycle attribution
Everything you get
Simple, honest pricing
Starter tier. Price is set by your monthly visits and ad spend, not by which features you get. See all three tiers.
Platform infrastructure pricing. Self-serve, no credit card to start, cancel anytime.
Start free, cancel anytime. You see what the system finds on your own account before you pay for anything.
No Lock-InQuestions, answered
Why do I need first-party tracking?
Because every ad platform grades its own homework, and browser restrictions keep eroding third-party pixels. A first-party, server-side pixel gives you an independent record of what actually happened – attribution you own, and sharper data for every optimiser in your stack.
Why is the CDP priced differently from the optimiser apps?
It's infrastructure rather than an app – server-side event collection and routing carries real processing cost, and its data makes every other product in your suite smarter.
How long does setup take?
About 5 minutes to connect the pixel to your site. Your first insights land the next morning, and your full Marketing Health Report arrives within 48 hours. No onboarding calls, no training.
What if it doesn't pay for itself?
Start with a free marketing scan and see what it finds on your own account before you pay anything. There's no contract and you can cancel anytime.
Does it work alongside my agency or team?
Yes. Every insight shows its reasoning and financial impact, and the full audit trail records what changed and why – so whoever runs your accounts stays in control and in the loop.
Explore the platform
Every product connects into one intelligence layer – so nothing falls between the cracks.
So What are you waiting for?
Connect 2 channels. Get your Marketing Health Report in 48 hours. See exactly where your budget leaks, what you’re missing, and what autonomous marketing looks like for your business.
No credit card. No commitment. Just clarity.