CRM

Klaviyo Optimiser

Email performance, flow optimisation, list health, and revenue attribution

Optimise your Klaviyo email marketing with intelligent analysis of flows, campaigns, and subscriber health. Track revenue attribution and find opportunities to improve engagement.

Daily
Flow and campaign performance analysis
24/7
List health monitoring, engagement to deliverability
Full
Revenue attribution across flows and campaigns
5 min
To connect your account. No training needed.
Features

What’s inside

Email Performance
Last 3 campaigns vs prior period
New Season Launch
Open 48%Click 6.2%Conv 2.1%
Weekend Offer – 15%
Open 39%Click 4.1%Conv 1.4%
Back in Stock
Open 52%Click 7.8%Conv 2.8%
Subject line insight
"Back in Stock" style subject lines open 13% higher than offer-led lines for your list
Recommended send timeThursday 8:15am · +11% opens
01

Email Performance

Track and optimise email performance across campaigns and flows.

  • Open rate, click rate, and conversion tracking
  • Campaign comparison across time periods
  • Subject line performance analysis
  • Send time optimisation recommendations
Welcome Flow
Benchmarked vs your account average
3 emails
Email 1 – Welcomeconverts 4.1%
100%
Email 2 – Storyconverts 2.6%
71%
Email 3 – Offerconverts 1.2%
38%
Drop-off point: 46% of subscribers leave between Email 2 and Email 3 – below your account benchmark
02

Flow Optimisation

Analyse and improve your automated email flows for maximum conversion.

  • Flow performance benchmarking
  • Drop-off point identification
  • A/B test result analysis
  • Flow timing recommendations
List Health
12,840 subscribers · +3.2% this month
Highly engaged
34% · 4,366
Engaged
29% · 3,724
Cooling off
19% · 2,440
Inactive 90+ days
18% · 2,311
Deliverability
98.4%
Healthy · bounce rate 0.4%
Hygiene alert
2,311 inactive subscribers risk hurting deliverability
03

List Health

Keep your subscriber list clean, engaged, and growing.

  • Subscriber engagement scoring
  • List growth and churn tracking
  • Inactive subscriber identification
  • Deliverability health monitoring
Revenue Attribution
Email-attributed revenue · 30 days
Abandoned Cart flowFlow
£6,240
34%
New Season campaignCampaign
£4,780
26%
Welcome flowFlow
£3,490
19%
Win-back campaignCampaign
£2,150
12%
Email revenue
£18.3K
27% of store total
Per subscriber
£1.42
+£0.18 vs last month
Campaign ROI
9.4x
avg across sends
Lifetime value of email-acquired customers£214 avg · +38% vs non-email
04

Revenue Attribution

See exactly how much revenue your email marketing drives.

  • Revenue attribution by campaign and flow
  • Customer lifetime value from email
  • Revenue per subscriber tracking
  • Campaign ROI analysis
Segmentation Intelligence
3 suggested
VIP repeat buyers
RFM · high recency, high spend
1,140
Tier 1
One-time gift shoppers
Purchase behaviour cluster
2,860
Tier 2
Engaged non-buyers
Engagement tier · opens, no orders
1,970
Tier 2
Cross-channel enrichment
Enriching segments with purchase behaviour from connected channels…
05

Segmentation Intelligence

Build smarter segments based on engagement and purchase behaviour.

  • RFM-based segment recommendations
  • Engagement tier analysis
  • Purchase behaviour clustering
  • Cross-channel segment enrichment
Daily Recommendations
4 new
Shorten Welcome flow delay to 24h
£640/mo
Flow
Sunset 2,311 inactive subscribers
Protects deliverability
Hygiene
Move campaign sends to Thursday am
£380/mo
Campaign
Launch win-back for cooling-off tier
£520/mo
Revenue
Est. monthly revenue uplift
£0 /moReview All
06

Recommendations

Daily recommendations to improve email performance and revenue.

  • Campaign optimisation suggestions
  • Flow improvement opportunities
  • List hygiene actions
  • Revenue growth opportunities
Cross-Channel Intelligence

Email marketing that knows the full customer story

The Klaviyo Optimiser doesn't just look at open rates – it connects email performance to purchase behaviour, ad engagement, and site activity across every channel. Every recommendation is informed by what's happening outside the inbox.

Shopify

Connects email campaigns to actual purchase data – revenue attribution you can trust

So What Labs CDP

Tracks the full journey from email click to conversion with first-party data

Meta Ads

Identifies subscribers acquired through paid social so you can measure true acquisition ROI

Google Analytics

Attributes site engagement and conversions back to specific email flows and campaigns

Connected to
Shopify Strategy EngineSo What Labs CDPMeta Ads OptimiserGoogle Analytics Engine

Everything you get

Email Performance
Flow Optimisation
List Health
Revenue Attribution
Segmentation Intelligence
Recommendations
Campaign Analytics
Deliverability Monitoring
Pricing

Simple, honest pricing

from£150/month

Starter tier. Price is set by your monthly visits and ad spend, not by which features you get. See all three tiers.

Self-serve. Live in minutes. No credit card to start, cancel anytime.

Start free, cancel anytime. You see what the system finds on your own account before you pay for anything.

No Lock-In
Good to know

Questions, answered

Does it send emails for me?

No – your flows and campaigns stay in Klaviyo, under your control. The optimiser analyses their performance, monitors list health, attributes revenue properly, and tells you exactly what to improve and why.

How long does setup take?

About 5 minutes to connect your Klaviyo account. Your first insights land the next morning, and your full Marketing Health Report arrives within 48 hours. No onboarding calls, no training.

What if it doesn't pay for itself?

Start with a free marketing scan and see what it finds on your own account before you pay anything. There's no contract and you can cancel anytime.

Does it work alongside my agency or team?

Yes. Every insight shows its reasoning and financial impact, and the full audit trail records what changed and why – so whoever runs your accounts stays in control and in the loop.

Book Your Demo

So What are you waiting for?

Connect 2 channels. Get your Marketing Health Report in 48 hours. See exactly where your budget leaks, what you’re missing, and what autonomous marketing looks like for your business.

No credit card. No commitment. Just clarity.