Partner Program

Turn your agency into an
AI-powered growth engine

Apply to become a partnerBook a call

Add intelligence. Increase margins.
Scale without hiring.

So What Labs helps agencies and consultants unify data, automate insights, and deliver better results for clients, without adding operational overhead.

Our partners use So What Labs to:

  • Replace fragmented marketing tools with one intelligent platform
  • Deliver faster, data-backed insights to clients
  • Save hundreds of hours per month on reporting and optimisation
  • Unlock new revenue streams through AI-powered services

Who this is for

We partner with teams that already drive growth for clients:

  • Performance marketing agencies (Paid Media, SEO, CRO)
  • E-commerce agencies (Shopify, Amazon, DTC brands)
  • Growth consultants and fractional CMOs
  • CRM and lifecycle marketing specialists

If you’re already selling strategy, reporting, or optimisation, we make you exponentially more powerful.

What you can offer your clients

Marketing Intelligence

  • Unified dashboards across all channels
  • Attribution and customer journey insights
  • Real-time performance visibility

AI-Driven Optimisation

  • Automated recommendations across campaigns
  • Smarter budget allocation
  • Continuous performance improvement

Content & Growth Execution

  • AI-generated marketing content
  • SEO and campaign optimisation tools
  • Faster testing and iteration

Why partner with So What Labs

Increase your margins

Deliver more value without increasing headcount.

Save time at scale

Automate reporting, insights, and optimisation, freeing up your team for high-value work.

Differentiate your agency

Stand out with AI-powered intelligence your competitors don't have.

Create new revenue streams

Bundle So What Labs into retainers or resell it directly to clients.

Partner models

Referral Partner

Introduce So What Labs to potential clients. We handle the rest.

  • Pass qualified opportunities to our team
  • We manage sales, onboarding, and delivery
  • Earn recurring revenue for successful referrals
Recommended

Reseller Partner

Deliver So What Labs directly to your clients and expand your offering.

  • Sell So What Labs to your clients
  • Bundle into your services or retainers
  • Deliver enhanced insights, reporting, and optimisation
  • Unlock additional revenue streams

What you get as a partner

Dedicated partner onboarding
Sales and demo support
Partner pricing and margin structure
Co-marketing opportunities
Early access to new features
Direct line to product and leadership team

How it works

01

Apply

Tell us about your business and clients

02

Onboarding

We train your team on positioning, demos, and use cases

03

Go to market

Start selling and delivering So What Labs to your clients

04

Scale

Expand usage across your client base and grow recurring revenue

Early partner benefits

We’re currently onboarding a select group of early partners. If accepted, you’ll receive:

  • Preferential commission rates
  • Direct support from our founding team
  • Influence over product roadmap
  • Co-marketing and exposure opportunities

Ready to grow with us?

Join a new generation of agencies using AI to deliver smarter, faster, and more profitable marketing.

Apply to become a partnerBook a call