Google Ads Optimiser
Maximise your Google Ads ROI with intelligent automation
Daily recommendations that actually move the needle. 93 algorithms covering every optimisation angle, from waste detection to profit-based bidding and SEO overlap alerts.
What’s inside
Optimisation Recommendations
A curated plan of 10 high-impact recommendations every morning, prioritised by financial impact, confidence score, and effort level.
- Ranked by financial impact so you act on what matters first
- Confidence scoring based on data quality and sample size
- Effort estimates so you know the cost of each change
- One-click apply with full rollback support
| Campaign | Status | |
|---|---|---|
| Brand – Exact Match | enabled | |
| Generic – Broad | enabled | |
| Shopping – Feed | enabled | |
| Display – Retargeting | paused | |
| PMax – All Products | enabled |
Campaign Management
93 algorithms covering every optimisation angle across 8 categories.
- Stop bleeding – catch runaway spend before it drains your budget
- Quick wins – low-effort, high-impact changes you can make today
- Scale winners – find what's working and double down
- Quality optimisation, account structure, anomaly detection, growth, conversion
Waste Management
Find every pound of wasted spend – intelligently. Uses your account's actual Target CPA as threshold, not generic benchmarks.
- Identifies zero-conversion keywords eating your budget
- Flags campaigns consistently exceeding your target CPA
- Calculates exact monthly savings available
- Severity scoring to prioritise the biggest leaks first
Budget & Bidding Simulator
See the impact before you commit. Model changes with financial estimates, confidence scores, and effort levels.
- Simulate budget shifts across campaigns before committing
- Projected performance based on historical data
- Compare scenarios side by side
- Risk-adjusted forecasting with confidence intervals
Reports & Analytics
Real-time insights from your live Google Ads data, delivered every morning.
- Campaign comparisons across any time period
- Keyword research and quality score analysis
- Anomaly detection – spot unusual patterns before they become problems
- Cross-channel attribution when connected to Google Analytics
Change Management
Every change tracked, approved, and reversible. Full audit trail so you always know what changed and why.
- Approve, dismiss, or snooze any recommendation
- Batch operations for bulk changes
- Full rollback support on every action
- Complete audit trail for compliance and review
Your Google Ads don't operate in a vacuum
Every recommendation factors in what's happening across your entire marketing stack. The Google Ads Optimiser sees what Google can't – your real margins, your organic rankings, and where other channels are already winning.
Uses your actual product margins to calculate true profitability – not just ROAS
Detects keywords where you're paying for clicks you'd get organically – and recovers that spend
Identifies audience overlap so you're not bidding against yourself across platforms
Attributes conversions across the full journey, not just last-click
Everything you get
Simple, honest pricing
Starter tier. Price is set by your monthly visits and ad spend, not by which features you get. See all three tiers.
Self-serve. Live in minutes. No credit card to start, cancel anytime.
Start free, cancel anytime. You see what the system finds on your own account before you pay for anything.
No Lock-InQuestions, answered
Will it make changes to my account without me?
Not until you tell it to. It starts in Simulation Mode: for 2-4 weeks it logs what it would have done without executing anything, so you see the proof build with zero risk. When you go live, decisions are tiered – routine actions run automatically, significant ones need your one-tap approval, and strategic changes stay human-only. Every action has full rollback.
How long does setup take?
About 5 minutes to connect your Google Ads account. Your first recommendations land the next morning, and your full Marketing Health Report arrives within 48 hours. No onboarding calls, no training.
What if it doesn't find enough savings to justify the cost?
Start with a free marketing scan and see what it finds on your own account before you pay anything. There's no contract and you can cancel anytime.
Does it work alongside my agency or team?
Yes. Every recommendation shows its reasoning, financial impact, and confidence score, and the full audit trail records what changed and why – so whoever runs your account stays in control and in the loop.
Explore the platform
Every product connects into one intelligence layer – so nothing falls between the cracks.
So What are you waiting for?
Connect 2 channels. Get your Marketing Health Report in 48 hours. See exactly where your budget leaks, what you’re missing, and what autonomous marketing looks like for your business.
No credit card. No commitment. Just clarity.