So What Labs CRM
Customer lifecycle, lead scoring, and retention intelligence
Understand your customers across their entire lifecycle. From lead scoring to retention intelligence, every insight is connected to your marketing performance across all channels.
What’s inside
Customer Lifecycle
Track customers from first touch to loyal advocate. Understand every stage of the journey.
- Full lifecycle tracking from acquisition to retention
- Stage-based customer segmentation
- Lifecycle stage transition analysis
- Revenue attribution by lifecycle stage
Lead Scoring
Score leads based on engagement, fit, and behaviour to focus on what converts.
- Multi-factor lead scoring
- Behavioural and demographic signals
- Score-based prioritisation
- Automatic score updates from marketing activity
Retention Intelligence
Identify at-risk customers before they churn and understand what keeps them.
- Churn risk prediction
- Engagement trend monitoring
- Win-back campaign triggers
- Retention rate tracking by segment
Customer Segmentation
Build segments based on real behaviour, not just demographics.
- RFM-based segmentation
- Behavioural clustering
- Cross-channel engagement scoring
- Dynamic segment updates
Cross-Channel Integration
Connect CRM data to your marketing channels for a complete customer view.
- Unified customer profile across channels
- Marketing attribution to CRM outcomes
- Campaign response tracking
- Revenue attribution by marketing source
Reports & Recommendations
Actionable CRM insights delivered daily.
- Customer health dashboard
- Segment performance reports
- Churn risk alerts
- Growth opportunity recommendations
A CRM that knows the full marketing picture
So What Labs CRM doesn't just track customers – it connects their lifecycle to every marketing touchpoint. Acquisition source, engagement signals, purchase history, and campaign response all feed into one unified profile.
Attributes each customer's journey from first ad click to repeat purchase with independent tracking
Enriches customer profiles with purchase frequency, order value, and product preferences
Combines email engagement signals with CRM data to score retention risk more accurately
Connects acquisition cost to lifetime value so you know which campaigns bring your best customers
Everything you get
Simple, honest pricing
Starter tier. Price is set by your monthly visits and ad spend, not by which features you get. See all three tiers.
Flat rate with no per-seat pricing. Self-serve, no credit card to start, cancel anytime.
Start free, cancel anytime. You see what the system finds on your own account before you pay for anything.
No Lock-InQuestions, answered
Do we have to switch from our existing CRM?
No. You can run it as the marketing-side lead store alongside HubSpot or Salesforce – leads arrive scored and lifecycle-tracked, and your sales stack stays as it is. Native connections to external CRMs are on the roadmap.
How does the flat pricing work?
£300/month covers your whole team – no per-seat fees. Against per-seat CRMs, it typically pays for itself from around five users.
How long does setup take?
About 5 minutes to connect your customer data. Your first insights land the next morning, and your full Marketing Health Report arrives within 48 hours. No onboarding calls, no training.
What if it doesn't pay for itself?
Start with a free marketing scan and see what it finds on your own account before you pay anything. There's no contract and you can cancel anytime.
Does it work alongside my agency or team?
Yes. Every insight shows its reasoning and financial impact, and the full audit trail records what changed and why – so whoever runs your accounts stays in control and in the loop.
Explore the platform
Every product connects into one intelligence layer – so nothing falls between the cracks.
So What are you waiting for?
Connect 2 channels. Get your Marketing Health Report in 48 hours. See exactly where your budget leaks, what you’re missing, and what autonomous marketing looks like for your business.
No credit card. No commitment. Just clarity.