Marketing has automated execution without automating judgement. This note sets out a six-level ladder for marketing autonomy, a maturity model for assessing readiness against it, and the evidence on why most autonomy projects are abandoned inside a quarter.
13 pagesFive figuresSourced throughout
Why fifteen years of martech automated execution and left judgement alone
A six-level ladder from manual to supervised autonomy, and why level five is not the goal
What the gap costs, and why most of the waste is structural rather than tactical
Why more than 40% of agentic AI projects are forecast to be cancelled by 2027
A six-dimension maturity model, and the scoring rule that predicts failure
What supervised autonomy actually requires, and how to specify it in procurement
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